Search Engine Optimization (SEO)
SEO is not only limited to increasing site traffic or search engine result rankings. The truth is much simpler and is located in the bottom line - improved conversion rates from organic traffic.
So how exactly do we achieve this?
One of the common misconceptions about SEO is the blind aspiration to be ranked on top of the search results on Google. Although this is a means to an end, it should not be an end unto itself; as it does not guarantee appropriate branding or increased profits.
Consequently, at Operad, any SEO process starts with identifying the correct strategy for each client. Our guideline in this process is Conversion Rate Optimization. Or in other words: focus solely on the final goal for which the site was built in the first place.
It’s Not What You Do but How You Do It
Here is a secret your competitors do not want you to know - you do not need to be the best, you just need to be better (than them). Applying this to the Internet, the real trick is to create an advantage relative to your competitors on any given search engine. Together, we identify the most important goals for you; whether it is branding, generating leads or anything else. This is how we determine strategy.
We then learn which words (keywords) are the key to achieving the most targeted traffic to your site. For example, an employment agency looking for job seekers will not necessarily have to be ranked among the first search results for the words "work" or "wanted". Often, time and money are not used efficiently. Consequently, SEO for a number of less competitive but more focused terms may be more effective than focusing on the more common term. An example of such a phrase from the job search field can be a "work in the hotel industry" or "need translators from Arabic into English." Such terms are called Long Tail.
See Results in Any Language
Therefore, the guideline is to improve the organic traffic conversion rate - to be in the right place and rank in the right place. This is a process that develops over time while we get to know the target audience comprehensively (via a PPC campaign). In addition to this, we also offer multilingual SEO services for various markets worldwide.
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