Conversion Rate Optimization (CRO)The CRO process uses proven tools and techniques to guide users to perform a desired task. The guiding principle is to personalize content so that each of the visitors to the site is exposed to content relevant to them. The results can be seen relatively quickly, and they speak for themselves: Improved user interaction, increased traffic, and a significant escalation in the number of leads. Undoubtedly, the CRO process is the best way to maximize site performance. Do You Really Need This?CRO is a process that is essential for every business, without exception. Site owners continually invest to increase website traffic and sales; however promotion of a poorly performing site is money wasted! Consequently, CRO seeks to raise the site to an optimal site performance level - and successfully achieves this. Indeed, as in the adage pertaining to lemons and lemonade, we are also committed to producing the best outcome for you, irrespective of our starting point.
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CRO: The Big Brother of SEOThe importance of the process begins with the conversion rates. Most sites today suffer from low conversion rates that reach a maximum of only a few percent. With results like this, the time, investment, and money spent on advertising and SEO or a PPC campaign may as well be flushed down the drain. What's the point in promoting a site if the site does not satisfy the needs, wants and goals of users? CRO is a process appropriate to all Internet advertising. The inherent logic being that there is always the ability to improve the search experience for the user and that we should never rest on our laurels in achieving this. CRO facilitates us in realizing the following goals:
Forget the ‘What,’ Concentrate on the ‘How’The crux of CRO is how the process is executed - it requires a deep understanding of data obtained from performance data storage. With the tools at our disposal coupled with our experience, we first study the behavior of users and identify patterns of behavior according to individual their characteristics; such as which site they were just browsing, activities and searches performed in the past, segmentation by gender, age, where they live, etc. We then perform several tests to evaluate the performance of the site following the changes we applied. Eventually, the CRO process segments the surfers and displays to every user the exact content they seek on a platter – clean, unadulterated, and ready for consumption. |
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