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Conversion Oriented Marketing
Operad. Web Ninjas

Operank

Operank is a tool, developed by Operad, for testing search rankings that combines data from Google analytics, including visits and conversions. It provides the following accurate and quality data:

  1. Displays rankings per keyword.
  2. Data pertaining to traffic and conversions from those specific keywords.
  3. Checks two elements:
    • SEO Difficulty
    • SEO Potential

Actually, these two elements together are our Operad Factor product (see below).

The data in Operank is listed in tabular form. You can also see the history of each keyword in graph form, enabling convenient monitoring of advancements and developments.

Advantages

Operank gives a broader overview of each keyword. From the potential and difficulty of each word to the conversion rate etc., each term is an entire world to be explored in depth. In order to select the best terms, you have to know the field, the importance of each data type, and the difficulties in achieving the goal. With Operank, all this is possible. You receive all the data in a detailed manner per-keyword.

Operank: Is It for You?

Operank is an essential tool for anyone working in site promotion: website promoters acting in a personal capacity, businesses and companies who have a promotions company and want to follow the progress of the promotion, and SEO professionals who want an extra tool to assist them with their task.

Operank Factor

An additional development from Operad, it meets two important needs in the promotion process:

  1. Difficulty

    Incorporates:

    • Variables related to the Top 10 on Google (Google's top 10 search results), for example seniority of the site, site size, backlinks
    • General data on each keyword, such as the number of Google results per keyword and the number of results containing the term in the title. Each variable is given a numeric value and degree of importance. A final overall numerical value is obtained for each term and it represents the difficulty level - value range from 41 to -410.

     

  2. Effectiveness:

    Obtained by performing a basic calculation: dividing the number of monthly searches by the Difficulty element. Consequently, it is possible to obtain a more accurate picture of whether it is worth focusing on the different relevant terms.


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