In-depth Analyses. Creative Perspective. High Resolutions.

Our methodologies are based on data, real and relevant KPIs, and highly developed analytical abilities. Our mission is to leverage the digital arena so that you can reach your full business potential.

 

PPC | Data-based, Effective & Strategic Paid Search Marketing

We operate on all existing platforms* with an expertise in micro-moments; whether it's search engines or social PPC (where we create target audience clusters and a precise and relevant creative for each cluster).

Via innovative proprietary software, developed in-house, we have the ability to see the big picture as well as every minute detail in it. We create a custom strategy for each client and reports that fulfill your needs.

 AdWords, Bing, Facebook, Instagram, DoubleClick, Yandex, Baido*

SEO | Complex Strategies. Search Results Domination.

Our advanced technological tools, profound understanding of the target audience, expertise in all technological and content aspects guiding the various search engines, and advanced analytical abilities are the characteristics that allow us to dominate search results.

We measure success only by the really important KPIs: income, leads, or anything else that directly affects the growth of your business.

Our experts are constantly updated with innovations in the field, always keeping up with industry blogs and news and the fast pace of SEO developments. But it's not only knowledge but also practices that are constantly evolving and that is why we built ourselves a test lab - some of our many Web assets dedicated to running tests with the purpose of checking the effectiveness of a certain technique. We also test some of our advanced techniques on a long term basis and apply our conclusions to client websites.  

Analytics | It’s Not About Reports, it's About Smart Analysis

Our field of expertise is all things analysis:

From creating a variety of BI reports, such as customizing reports that are significant to your business and providing a flow of actionable, clear data; through complex integrations that combine various systems for the purpose of refining the information to a clear, sharp picture; to constant consultation that navigates the marketing activity according to real time results.

Measurement and analysis are the bedrocks supporting everything we do. This is why advanced analysis runs in our blood.

CRO | We Could Be Your Competitive Edge

Methodology, statistic models, smart tests, user behavior analysis, A/B testing, and data, data, data. Those are things that make us tick and these are the tools with which we revolutionize the business worlds of our clients.

The perfect combination between a profound knowledge in UI and complex Analytics analyses is what results in .the creation of optimal CRO processes

We make it easier for potential customers to find their way around your website and achieve what they want easily and instinctively. We then plan, build, and launch tests via advanced tools such as VWO, that allow us to identify the most effective website structure.

Email Marketing | One of the Oldest, Most Effective and Measurable Marketing Tools

Once we research the target audience and the niche - with the full cooperation of the client; we create content and creatives that fulfill the goal of the activity, and analyze the performance of every email sent.

Analyzing the response rates allows us to understand exactly what kinds of content and creatives are the most effective, while our one and only purpose is:

Optimization - a constant and continuous activity that results in the highest possible performance.  

Storytelling | The Art of Telling and Presenting a Story

Original, Relevant, Actionable Content that Builds Reputation and Authority

To be able to tell a story that fulfills the needs of both the business and target audience, you need to spread your wings and fly.

Whether on blogs or social media, the ability to tell and present a story in an interesting and relevant manner is the best way to get people to care about your business, build a relationship with your users, and position you as an authority in your field. Interesting, timely and relevant content, is converting content. To break through user apathy and turn them into customers, you need to give them exactly what they want and need - and do it in a way that also serves the business’ needs.

Through the use of advanced tools we learn the information and entertainment needs of your target audience, and what is the creative that will entice them to take action, and deliver them in an accurate and informed way.

An arsenal of writers, designers and other experts are the minds behind the creative process. We observe every detail; analyzing response rates and traffic, and navigating the activity towards its ultimate end: fulfilling your business goals.

Marketing Strategy | Strategy is the Force that Guides Us

All digital marketing tactics have strategic implications: SEO, PPC, social media and creative - all have an effect on the performance of online marketing.

What sets us apart is our continuous analysis of the marketing activities’ data, uncompromising focus on the bottom line, and attention to the smallest of details while always keeping an eye on the big picture.

In any case, we will always provide you with real, practical, actionable advice.

Strategy + Tactic = Results. This is the equation by which we operate.

© 2017, Operad