Ethics

The Straightest, Fastest Way

We don’t take shortcuts and don't use black hat techniques. It’s a matter of character, organizational culture and… maths.

Maths?

Yes. The straight road is always faster than the winding one. It’s also less risky.

It’s Simply Simpler

Why do it the crooked way when you can do it straight? The time and energy required to plan, build, cheat and find loopholes are best invested in finding reliable, transparent and measurable solutions. It’s the simplest way, right?

The Bottom Line

It all comes down to 3 letters: ROI

Everything else is irrelevant background noise and a waste of our time and your money.

Focus on what’s important

For us to do our job properly, we must define measurable goals that are right for you and your niche. Those goals are our bottom line and we focus on them and only them with everything we do. And they look something like this:

• How many users became customers
• Quality trumps quantity
• Turning every cent invested into profit
• Doing all of the above in a data-driven manner; effectively and meticulously

Transparency

The whole truth and nothing but

We disclose the full, accurate and true picture to our clients. Even if there are issues, we will present the data as is, when it’s up and when it's down; because only when you analyze correct data are you able to come up with solutions that work.

Sleeping with both eyes shut

We are all for a good night’s sleep. Therefore, we make sure you know all the details, from exactly where your money goes, through what we did yesterday, to what we’ll do tomorrow.
Sweet dreams.

Nice to Meet You - this is us

Relaxed

We are the type of people who enjoy immersing ourselves in the depths of our profession as much as reading a light-hearted, enjoyable novel. We also have qualities that we believe are essential in generating the creativity that results in surprising solutions: resourcefulness, responsibility, the drive to constantly perform better and a can-do, proactive ethos.

Human

We drink a lot of water, do some Yoga, never forget to breathe, de-stress in creative ways, admit our mistakes, and fix them. And the thing that really makes us feel good, is producing the best work we possibly can.

Pleasant

The atmosphere in the workplace is an important factor in creating fruitful collaborations and mastering challenges. Our goal is to give as much of ourselves as we can and make our clients feel at home.