Success by the Numbers

Discover how we’ve helped businesses like yours achieve remarkable results. From tailored strategies to measurable outcomes, our case studies showcase the creativity, data-driven insights, and collaborative approach that set Operad apart. See the impact we’ve made and imagine what we can do for you! 

Seeing the Bigger Picture: Unlocking Social Media’s Hidden Value

Seeing the Bigger Picture: Unlocking Social Media’s Hidden Value

Imagine you’re running a business and need a tool to evaluate your marketing success. For most, Google Analytics (GA) is the go-to solution, offering a clear view of how marketing efforts drive traffic and conversions on a site. However, GA primarily attributes conversions to last-click interactions, often overlooking the influence of impressions and upper-funnel engagement

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