Transforming Underperforming Employer Pages into Top-Ranking Assets
Our client, a major job platform, uses company profile pages to help candidates explore employers and job opportunities. Compared to their main competitor, these pages were not ranking high enough to capture potential traffic.
The Challenge
Company pages faced several challenges:
Pages without active job listings were automatically set to noindex, which removed them from organic search results and prevented them from appearing in DSA campaigns
Outdated technical structure made crawling and indexing difficult
Old design and content made pages less engaging and less competitive data-driven insights to prioritize their marketing efforts and tailor their messaging to better serve their audience.
Our Solution
We worked with the client to enable all company pages for indexation, improved the technical structure, internal linking, and content, and provided guidance on the client’s new design to ensure it supported the ideal page structure. These changes made the pages more visible, engaging, and competitive.
Results
- Organic traffic increased by ~60% YoY over the three-month period after the rollout.
- Conversions grew by ~90% YoY
- Paid campaign performance improved period over period:
- Conversion rates per registration increased by 130%.
- Cost per registration decreased by 9.7%
Paid campaign performance improved YOY:
- Conversion rates per registration increased by 98%.
- Cost per registration decreased by 12.5%.