Taboola, the world’s biggest content discovery platform, helps people explore what’s interesting and new wherever they are. The company enables advertisers to reach their target audience at the moment they are most receptive to new messages, products, and services. Taboola’s goal was to increase awareness among new advertisers and help existing ones to find accurate, quick answers to their questions by increasing the Help Center’s organic search visibility.
A different approach to keyword research and content creation was needed. Using data-driven SEO methodology and self-developed research tools, we built and implemented unique content clusters users were interested in, maximized the value carried in each article and used structured data for rich snippets in Google. Once the content went live, we refined it with some good old on-page optimization process and adjusted the internal hierarchy structure according to the actual results. The process led to a significant increase in traffic to the targeted sections and generated natural backlinks driven by the great content quality.
1. 543% more blog sessions with 744% more new users.