Regaining Control of Branded Search
In competitive industries, controlling your brand's visibility in search results is essential. But what happens when third-party affiliates – not direct competitors – start dominating your branded searches?
The Challenge
The company works with a wide network of affiliates. Over time, many of them created optimized landing pages using the brand name. As a result, 8 out of the top 10 results for the brand name alone were agent websites. They also outranked the brand for branded variations like contact, reviews, and pricing.
Our Solution
We strengthened the connection between all brand-owned assets (website, social channels, Wikipedia page, YouTube page, GBP). Improved Google's understanding of the brand using structured data and GBP enhancements. Optimized core branded pages and created new pages to answer common searches.
The Results
- Only two affiliate sites remain for the main brand name, pushed to the bottom of page one
- The brand ranked 1st instead of 4th or lower for related searches like contact, pricing, and reviews
- The updated Google Business Profile clearly stands out, outperforming affiliate listings