Operad News: Facebook does TV, Linekin does Instagram
Google’s latest exciting update, LinkedIn’s surprising developments and TikTok’s greatest riddle – the giant corporations constantly develop more features that will help you sell better online and advertise more accurately. So, where do you invest?
Covid19 second wave didn’t hit Israel alone; around the world, more countries are reverting to restrictions and convergence policies. For businesses – big or small – this means that their physical assets (stores/markets) are once again closing, and sales are back exclusively online. Those who managed to launch a proper and active online store during the previous lockdown, must feel more comfortable these days. But even when the e-commerce activity is seamless, there is a need for digital marketing that will increase your clientele, expose your products to new users and help you preserve existing clients. Google has taken quite some time during this last month to contact retailers all across Europe, the Middle East and Africa in order to help exactly with that. The latest and most exciting news is opening the new Shopping tab for free register starting mid October– meaning, you’ll be able to register for Google Shopping free of charge and upload your products online. You will need to set up your shopping feed properly. You can check our detailed guide that will show you how. The important thing you should pay attention to, proclaimed by Google itself, is that they will probably prioritize brands that are already using Google Ads to advertise. If you already have an active Google Ads account, and Shopping campaigns, you don’t need to do anything else. You can view your unpaid clicks through your Google Merchant Center account.
Meetings and Stories: The Renewed LinkedIn
LinkedIn has also taken advantage of the great Covid19 lockdown to renew its platform. We’ve previously written about how LinkedIn had become a bustling arena for advertisers, mostly for the overflow of users who are looking for work and spend quite a lot of their day there. Now, the platform is taking one step further towards establishing itself as a leading social network and is launching two new products: a video meeting option and Stories. The latter is similar to Facebook stories, aiming at creating a simpler tool for engagement with your friends, instead of the buttoned-down posts LinkedIn is known for. For recruiters and company owners, it’s an opportunity to provide their users a glimpse into the organizations and its employees’ daily routine; thus, attracting more people as well as narrowing down potential candidates. We’d like to remind you that, despite the great employment crisis, there are still entire industries that struggle finding the brightest people in the market, mostly development and programming positions. One of the biggest challenges recruiting companies face in this regard is employer branding, which is certainly where you can take a leap and get your candidates acquainted with your company in a less formal way. The second tool they developed is in fact the ability to start a video/conference call directly from your LinkedIn messaging box. For instance, if you start corresponding with a potential candidate for a position, you could directly ask them to move it to a Zoom or Microsoft Teams meeting and, in fact, shorten the first steps of the recruitment.
Everywhere: Facebook Does TV
The fact that you can browse your Facebook feed through the TV is already old news. The fact that Facebook is becoming a TV portal on its own, is a new and fascinating change. A few months ago, Facebook Portal was launched, allowing you not only to keep in touch with your loved ones through the TV, but also starting to create its own content platform. This week, you can log on Netflix and have Zoom meetings directly using your remote control. Facebook even went the extra mile and started uploading content for viewing. It is important to note that in the past, the portal was only a gateway through which you could reach other services such as Amazon Prime Video or Showtime, but now, Facebook is slowly but surely becoming a platform that creates independent content. Why is this relevant? Because Facebook is creating more assets that can be used by advertisers to target audiences. Meaning, very soon, when we’ll be planning Facebook campaigns, we will also think about the regular social network, Instagram and the way in which this advertisement should appear on TV. This is, of course, before we started discussing marketing content, which will probably also be an inseparable part of this market. In short – stay tuned!
The World Belongs to Dancers: TikTok Surpasses Instagram
It’s no secret that TikTok has taken over our lives, but if we still had any doubt about the extent, a report published this week stated that the number of users of the video app has surpassed Instagram users. This is thanks to teens in the US who started abandoning Insta in favor of shaking their booty on TikTok. This transition has a huge impact on advertisers, of course, and the way in which they divide their digital budget pie. However, it’s bears mentioning that we still do not have enough data regarding the efficiency of TikTok advertising. Meaning, you might get a wider reach, but it remains unclear whether this application has a good conversion rate and for what kind of products. The Insights you can get from TikTok nowadays are also quite basic and can’t offer a clear and overall view of the sales panel. That is why we recommend that, on the one hand, you should study the application and its tools (as well as the influencers in your field.) And on the other hand, don’t rush investing your funds in it; do as much A/B Testing as you can in the next few months.
Get Your Credit Cards: Prime Day is Coming
We’ve been waiting and waiting, hoping and wishing, and finally– finally, Amazon Prime Day is here, this very week, on October 14th-15th.
As you remember, the event is traditionally held in June as to not get mixed up with all the other upcoming shopping events. But since Covid19 and all the mess it’s brought on, Amazon didn’t want to cast it aside. If you are a store owner on Amazon, now is the time to organize and optimize it, as well as remember that like in any other platform, if you don’t invest in promotion, you won’t see any profits – even if you have big discounts and attractive products. In this context, Prime Day is mostly an event where people jump the sales, but it is doesn’t stay limited to Amazon. Make sure that your Facebook page is clear, that your Google details are correct and that your customer service is ready. Your users might be buying on Amazon, but they will contact you on all platforms and you have to be ready for it. If you have a store but you are unsure what is the right way to promote it or which campaigns to choose, contact us. Happy shopping day.